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Flavour Solutions for Restaurants, Industrial Kitchens and Eateries

Posted on January 29, 2020

Massel has perfected the perfect cooking ingredients to support Caterers and Foodservice.

The perfect ingredient when it comes to adding flavour to meals.



Massel is unique to the market, providing a solution for enhancing flavour to meet the needs of any catering business or foodservice operation. All Massel’s products include these three unique properties:

  • All-Natural Plant based (Vegan suitable)
  • Free from Common Allergens
  • High Yield

Meal preparation for your customers becomes a whole lot easier with the inclusion of Massel as part of your flavour profile. One of the key aspects that Massel brings to any catering operation is the consistent high-quality ingredient which is only needed in small amounts to increase the flavour profile.

The product yield is as follows

  • Powder Stocks – 18 grams of the powder into 1 litre to create a tasty liquid stock
  • Flavour Station Liquid – 1Ltr makes 25Ltrs of Liquid Stock

Massel takes the guess work out of adding flavour to a dish. Their range of Stocks, Gravies and Flavour Stations, reduce the worry when it comes to creating tasteful masterpieces, economically.

Product attributes include:

  • No added MSG
  • 99% fat free
  • Cholesterol free
  • All Natural


One of the capabilities important to any foodservice operation is to be able to provide meals for customers that require food allergen/intolerance consideration. There are a growing number of diners who have food allergens or intolerances. With requests for vegetarian menu options on the increase, alongside a number of dietary restrictions such as Gluten Free, Paleo and Low FODMAP, hotels, restaurants & cafes are under siege to cater for the vast array of special dietary needs.

While this can be a daunting aspect of running a food business, Massel has done all the work for you and produced a comprehensive flavour system to support your menu and recipe development – appealing to a broader group of customers who may pass your door otherwise.

Ask yourself the following:

  • Can your gravy and sauces be served to everyone?
  • Do your soups cover all dietary needs?
  • Are your current stock boosters, powders and liquids providing you with versatility, quality and yield?
The answer is Massel.


Massel products are

  • Plant Based
  • Natural
  • High Yield
  • Low FODMAP
  • Gluten Free
  • Egg Free
  • MSG Free
  • Seafood Free
  • Milk Free
  • Peanut Free
  • Sesame seed Free
  • Soy bean Free
  • Crustacea Free
  • True nuts Free
  • Sulphites Free
  • Lupin Free

Massel delivers a catering advantage to your business. Make Massel a part of your recipe/menu development. Massel takes the worry out of catering for dietary needs.

Having access to a high-quality, universal flavour product as part of your ingredients pantry means your business is ready to meet the special diet requirements and expectations of your customers.

Serve and eat foods lower in sodium and eat well.


Dr Karen Abbey

Foodservice Dietitian

Special Dietary Chef

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