Massel bouillons are vegan and always have been. All Massel bouillon cubes, seasoning granules and Concentrated Liquid Stock are made with premium vegetable ingredients.
When we started developing our range of gluten-free bouillons in 1982, we had three founding principles:
Vegetable based products are better and healthier.
Vegetable based products are not just for vegans and vegetarians. They’re better for everyone and they can be just as tasty as a meat based equivalent. Tastier, even!
Affordable vegetable based products are the way of the future. They make sense for us all – for our health, for our planet and for our pockets!
When we started making Massel bouillons no one was producing instant bouillons of a quality we ourselves wanted to eat, or feed to our children! So we created our own recipes from scratch and after countless hours developing and testing flavor combinations we launched the first all vegetable bouillon with no added MSG in the world.
Now in Vegan chicken & Vegan beef style
We make a delicious classic vegetable bouillon that’s packed with quality ingredients like onion, spinach, cabbage, garlic and celery. We also offer a rich vegan beef style bouillon and a vegan chicken style bouillon made using top quality vegetable ingredients.
We spent years perfecting our vegan bouillons, so that they would be full of flavor, and provide a delicious alternative to meat stocks and broths for everyone – including vegans, vegetarians and people wishing to eat less meat.
The whole Massel team loves to cook (and eat!) and we’ve created some delicious vegan recipes and menu ideas using Massel vegan bouillon and seasoning, so for quick dinner ideas and easy healthy recipes check out our vegan recipes.